NDesign's Graphic Design Studio has the extra creativity and expertise to help you reach your potential through marketing! We'll deliver outstanding graphics, layout and design concepts that won't blow your budget... but will exceed your expectations!
Let us give you some background first.
There are many, many types of graphic file formats on the market today
and these can often be used for exactly the same thing. Many formats are
interchangeable in their usage. The Logo Company supplies you as
standard with a good variation of file types and sizes that should cover
99.9% of situations that you may find yourself in. We will even work
directly with your professional printer of choice too so as to save you
time and effort. Just ask!
Tif file (CMYK
Color) - 300 dpi high resolution (dpi means dots per inch. This is how
the image is made up if viewed under a microscope)
The tif file is for printing on a lithographic
printing press. The CMYK color stands for the four colors that are used
in "Process Printing". Cyan, Magenta, Yellow and the K
actually stands for Black. This file format is often requested by print
shops. This is one of many file formats that a printer can request.
If you can open this file format on your PC you will
often see that the colors are totally different to the other logo files
we send you. This is because your computer monitor and often your
home/office printer too uses RGB color. RGB color stands for Red, Green,
Blue. Your PC does not have the correct filters to read CMYK color. This
is entirely normal and when printed on a lithographic printing press the
colors will print correct. (Because a lithographic printing press can
print many more variations of the color spectrum you may notice a slight
difference in the end product compared to what you would be able to
print on a home office printer).
It is always best in the case of a consistent
corporate identity to use a color matching system like Pantone. You will
find a color matching book to view at your local printer.
Perfect for:
Professional printing.
Home/Office printing that supports CMYK color.
JPG files (3 sizes
= Normal, Medium and Small) or JPEG as it is often referred to (RGB
Color) - 300dpi. These file types are all used for home/office printing
in applications like Word or PowerPoint (you import the image into your
document) or for web site images in FrontPage or more professional web
site editing programs (html editors) like DreamWeaver or GoLive. The
resolution of these files is 300dpi which in printing terms is high
resolution. We give you several sizes because although it is possible to
make your own sizes using the source file (eps file) few people in
reality have the tools to do this. The sizes we send are usually
sufficient for most things you want to do personally and if you do need
anything else you can get the help of a designer with the correct tools
to create other sizes as you see fit.
Perfect for:
Home/Office printing.
Web Design
Importing in to Microsoft Office applications like Word, PowerPoint,
Excel, Access etc.
JPG file (Grayscale) - 300dpi. This
file type is provided so that you can seek trademark status for your
logo. Most trademark organizations will only accept images that are in
grayscale.
Perfect for:
Trademark application.
Home/Office printing.
Web Design
Importing in to Microsoft Office Applications like Word, PowerPoint,
Excel, Access etc.
PSD file (RGB) -
300 dpi. This file format is used by professional designers and is the
native file format of Adobe Photoshop. You need Adobe Photoshop to open
this file type. We supply it with a transparent background too so it is
great for use by a professional web designer.
Many people mistakenly think the PSD file is your
editable supplied source file. This is not true for logo design. For a
logo to be used across a large spectrum of uses and applications it is
created as a vector file. Vector files can be resized using the right
software without loss of quality. Your PSD file can also be used for
home/office printing if you have Adobe Photoshop. I repeat. In the case
of logo design, this file type is NOT the master file.
Perfect for:
Home/Office printing. (Requires Adobe Photoshop. Lite
version available on many new PCs as standard)
Web Design. (Requires Adobe Photoshop. Lite version available on many
new PCs as standard)
Graphic Design. (Requires Adobe Photoshop. Lite version available on
many new PCs as standard)
EPS file (CMYK
Color) This is your fully editable master file that all
the other file types are created from. You need specialist software to
work with this file called Adobe Illustrator. The eps file is fully
editable with the fonts flattened. We flatten the fonts because fonts
are just like software and to own a font you must buy the licence. If we
did not flatten the font then you would need to buy a copy of the font
as well. You are of course free to do that yourself. There are many good
font sites on the web but we always recommend Fonts.com
The eps file is a vector file. All the other file
types we send are what is called raster files. Raster files are made up
of tiny dots, clearly visible under a microscope. This means that when
enlarged in size or reduced significantly in size, raster type files
will lose quality. Vector files on the other hand do not suffer from
this loss of quality because the image software uses a mathematical
technique called vectoring to create the image.
The eps vector file can be reduced and enlarged using
the correct software without any loss of quality. This file format is
also used by the majority of professional printers.
Perfect for:
Professional Printing. (Requires Adobe Illustrator the
industry standard for professional printers)
Graphic Design. (Requires Adobe Illustrator the industry standard for
graphic designers)
AI File (CMYK
Color) Fully editable stationery design master file. Professional logo
designers use vector drawing tools like Adobe Illustrator to create logo
designs and not raster drawing tools like Adobe Photoshop. We also use
Adobe Illustrator for stationery design as that is the industry standard
for printers.
Perfect for:
Professional Printing. (Requires Adobe Illustrator the
industry standard for professional printers)
Graphic Design. (Requires Adobe Illustrator the industry standard for
graphic designers)
Standard Transparent File Formats:
Many clients are surprised when viewing the design
choices that we send that the JPG logo files do not have transparent
backgrounds. The reason for this is that only certain file formats can
support transparency. JPG files can not. We do however supply a couple
of transparent file formats with your finished logo pack. These formats
are the PSD file and the eps file. Both these formats however require
special software to work with. The PSD requires Adobe Photoshop and the
eps requires Adobe Illustrator.
PSD
(RGB Color) - 300 dpi. This file format is used by professional
designers and is the native file format of Adobe Photoshop. You need
Adobe Photoshop to open this file type. We supply it with a transparent
background too so it is great for use by a professional web designer.
Many people mistakenly think the PSD file is your
editable supplied source file. This is not true for logo design. For a
logo to be used across a large spectrum of uses and applications it is
created as a vector file. Vector files can be resized using the right
software without loss of quality. Your PSD file can also be used for
home/office printing if you have Adobe Photoshop. I repeat. In the case
of logo design, this file type is NOT the master file.
EPS (CMYK Color) This is your fully
editable master file that all the other file types are created
from. You need specialist software to work with this file called Adobe
Illustrator. The eps file is fully editable with the fonts flattened. We
flatten the fonts because fonts are just like software and to own a font
you must buy the licence. If we did not flatten the font then you would
need to buy a copy of the font as well. You are of course free to do
that yourself. There are many good font sites on the web.
The eps file is a vector file. All the other file
types we send are what is called raster files. Raster files are made up
of tiny dots, clearly visible under a microscope. This means that when
enlarged in size or reduced significantly in size, raster type files
will lose quality. Vector files on the other hand do not suffer from
this loss of quality because the image software uses a mathematical
technique called vectoring to create the image.
The eps vector file can be reduced and enlarged using
the correct software without any loss of quality. This file format is
also used by the majority of professional printers.
Optional Transparent Extras:
Gif (RGB Color) - 72 dpi. Gif files
do not resize well at all. For us to supply you with a transparent gif
file you need to tell us the size you need. Otherwise if you try to
resize it yourself the results will generally be very poor. Gif files
are not the best quality file format and often suffer from pixalation.
This is the technical word for jagged edges. If you want this file
format you can request it on the order form in the other information
area but please remember to supply the size required.
PNG (RGB Color) - 72 dpi. PNG files
are a fairly new arrival on the scene. It is a web site file format
supported now by most web browsers. The beauty of this format is that
the quality of finish is usually high. The PNG file format also resizes
much better than Gif files. Request this format at the time of your
order if you should require it.